Reports & Insights
Holiday Retail Planning 2025
Get Ahead of Q4 with the Insights That Matter Most.
How Sustainability is Redefining Retail in 2025
Sustainability is reshaping retail in 2025.
US Beauty Market Landscape Report
Beauty shopping is evolving fast in 2025.
AI Strategy that Actually Helps Your Sales Org
AI Strategy that Actually Helps Your Sales Org
The GenAI Effect: Disrupting Beauty Ecommerce
AI is disrupting how beauty shoppers search in 2025.
EMEA Crypto Landscape
Crypto engagement is rising fast in 2025.
2025 UK Finance Landscape
Stay ahead of the curve in UK finance with our latest report.
The State of Finance Apps 2025 Report
Discover the leading apps, fastest growing markets, and real-world trends.
Global Tariffs in Focus: Real Time Industry Report
2025 US Travel Landscape
Here are the trends that are changing US travel.
AI-Driven Sales Guide
Discover how AI and real-time data can transform your strategy.
2025 SEO Benchmarking Report
The ultimate guide to understanding what ‘good’ actually looks like in your SEO industry.
FAQs
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Similarweb provides digital data and insights about online performance, spanning over 1B websites and 200M mobile apps.
Some of the key business use cases offered by Similarweb are:
Competitive Analysis: Understand the competitive landscape by analyzing competitors' website traffic and engagement, audience interests, and more.
Market Research: Discover new growth opportunities in the marketplace, by understanding market trends, and identifying emerging players.
Audience Insights: Monitor consumer interests and the customer journey, with insights into demographics, geographies, and other traits of a website's audience.
Sales Enablement: Sales and revenue teams can identify prospects, qualify leads, and personalize pitches to secure more deals with data-backed insights.
Investor Solutions: Vet potential investments by analyzing market share, digital performance, traffic, and user engagement.
Business Benchmarking: Measure performance against competitors and industry standards to spot spaces for optimization.
Keyword Research: Identify top organic and paid keywords for any website, product line, segment, and category to boost marketing ROI. -
When comparing Similarweb to other digital intelligence platforms, the differences lie in data sources, features, price points, and product specialization.
Here are some key highlights that make Similarweb the most reliable tool in the industry:
Data Collection and Accuracy: Similarweb gathers data from a combination of direct measurements, crawlers, and a panel of web surfers. This blend of data sources can lead to more comprehensive and accurate insights.
User Interface and Experience: Many users have praised Similarweb for its intuitive and user-friendly dashboard. Its visualizations make it easy to understand and compare data.
Feature Breadth: Similarweb offers a wide array of features, ranging from competitor website analytics to mobile app analysis. Some competitors might have more in-depth tools for specific tasks, while Similarweb provides an extensive overview.
Mobile App Insights: In addition to website data, Similarweb offers insights about mobile app performance, which can be a distinguishing feature compared to many competitors.
Geographic Data: Similarweb provides data broken down by country, which can be valuable for businesses operating in multiple regions or looking to expand into new markets.
Audience Insights: The platform provides detailed audience demographics and interests. -
Each of our solutions focuses on a different business need and utilizes the data accordingly:
Digital Intelligence (our main offering): Gain access to market analysis, benchmarking, audience insights, keyword research, and performance marketing tools.
Sales Intelligence: Engage with ecommerce merchants, publishers, and advertisers with data-backed insights that deepen relationships with prospects and clients.
Stock Intelligence: Monitor and analyze the performance of any company with a digital presence, whether private or public.
Shopper Intelligence: Analyze online consumer buying and browsing patterns. -
We offer support to our users in multiple ways, including:
Customer Support: You can fill out a Contact Us form or contact the Similarweb Support Team using our online chat for technical issues, billing inquiries, or other concerns.
Training and Onboarding: As a new user, you will receive extensive onboarding materials where you’ll learn how to get the most out of the platform.
Videos and Walkthroughs: Our wide range of video tutorials inside the platform can provide step-by-step instructions for using specific features or tools.
Webinars: We host regular webinars on new features, best practices, industry trends, and insider tips for success.
Documentation and User Guides: We have a vast selection of online resources within the Knowledge Center, which offers articles, FAQs, and guides on how to use the platform.
Similarweb Academy: Explore our catalog of free e-learning courses, videos, and live webinars to enhance your product knowledge and data analysis skills. -
To assist companies of all sizes in achieving digital success, our pricing is divided into two main categories:
For Individuals & Startups:
Starter (1 user): Ideal for entrepreneurs focused on website traffic & competition.
Professional (1 user): Tailored for professionals crafting marketing strategies & analyzing competitors.
For Businesses & Enterprises:
Team (5 users): Designed for marketing teams, enhancing online visibility and brand awareness.
Enterprise (10 users): For mature organizations scaling business growth and digital prowess.
Explore our detailed pricing models here. -
You can learn more about how we collect our data here.