AI is changing how consumers discover beauty products. With ChatGPT use growing 175% since early 2024, shoppers are shifting from traditional search engines to personalized, conversational tools that recommend products based on context and ingredients.
Our latest insights report explores how this shift is reshaping brand visibility, consumer expectations, and the role of search. Use these findings to align your strategy and stay competitive as AI-powered discovery transforms the way people shop.
Read the report to discover:
- Why shoppers are turning to ChatGPT for personalized product advice.
- How AI is opening new visibility opportunities for challenger brands.
- What the rise of ingredient-focused prompts means for beauty marketers.