AI Traffic Intelligence
Track AI Chatbot Traffic
Discover how much traffic any website gets from GenAI chatbots like ChatGPT and Perplexity, and the prompts that drive it.
Book a demo
Go beyond visibility to understand the traffic and impact of AI chatbots
Stay ahead in the new era of search by tracking traffic from GenAI bots. Uncover the pages, prompts, and trends over time behind this new, powerful traffic source.
Track traffic shifts in the GenAI era
Search is shifting. While Google still dominates, AI chatbots are reshaping how users discover content. Track rising and falling traffic from LLMs over time to see which domains are getting ahead (or falling behind) in this new competitive landscape.
Find landing pages that LLMs send traffic to
Identify which pages on a domain are being shown and clicked in chatbot conversations. Learn what’s gaining traction — and what content is showing up and resulting in clicks.
See the prompts behind the clicks
Get unique access to the prompts that led to visits from chatbots. Understand what people are asking, and why certain content gets recommended, so you can shape your strategy around high-intent, traffic-driving queries.
The ingredients that make our AI Chatbot Traffic feature so good…
AI traffic share by domain
Break down how much traffic comes from AI bots vs. other sources.
Month-on-month AI trends
Visualize changes in chatbot-driven visits over time.
Top landing pages from AI bots
See which pages are receiving AI-originated traffic.
Prompt intelligence
Get visibility into the prompts leading to clicks.
Compare domains
Benchmark against competitors for AI visibility.
Breakdown by Chatbot
See traffic from ChatGPT, Perplexity, DeepSeek, and more.
Real user data
Similarweb’s unique real user data sources give unmatched accuracy.
FAQ
Can I see how much traffic a competitor gets from AI bots like ChatGPT?
Yes, the Similarweb AI Traffic Checker tool shows traffic volumes from GenAI chatbots, including ChatGPT, Perplexity, CoPilot, and more for any website.
Does the feature show which pages are getting AI traffic?
Yes. You’ll see which pages are driving the clicks for each website.
Can I see the prompts that led to visits?
Yes. We provide the prompts from ChatGPT for any page getting clicks, so you understand what questions are driving traffic.
Which AI chatbots are covered?
We currently support ChatGPT, Perplexity, CoPilot, Claude, DeepSeek, Grok, and more.
