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bet365.com Website Analysis for May 2025
bet365 - the world’s favourite online sports betting company. the most comprehensive in-play service. watch live sport. live streaming available on desktop, mobile and tablet. bet on sports. bet now on sports including soccer, tennis and basketball.
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Global Rank
#75843
Country Rank
#998
Category Rank
#1
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Total Visits
64.7M
Bounce Rate
37.83%
Pages per Visit
5.26
Avg Visit Duration
00:08:21
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bet365.com Traffic & Engagement Analysis
bet365.com's web traffic has increased by 0.16% compared to last month. See all traffic & engagement stats for bet365.com in the past 3 months below
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Total Visits
64.7M
Last Month Change
0.16%
Bounce Rate
37.83%
Pages per Visit
5.26
Avg Visit Duration
00:08:21
Total Visits Last 3 Months
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bet365.com Web Traffic by Country
Which countries sent the most traffic to bet365.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to bet365.com - click below to discover all countries
Top Countries
United Kingdom
35.27%8.45%
Brazil
15.4%7.46%
Sweden
8.46%6.48%
United States
6.88%5.18%
Bulgaria
5.25%3.66%
Others
28.75%
bet365.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. bet365.com's audience is 72.69% male and 27.31% female. The largest age group of visitors are 35 - 44 year olds.
Age Distribution
Gender Distribution
- Female27.31%
- Male72.69%
bet365.com Competitors & Similar Sites
Reveal bet365.com top alternatives and find potential or emerging competitors. oddschecker.com is the website with the highest similarity score to bet365.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
bet365.com Top Traffic Sources
The top traffic source to bet365.com is Direct traffic, driving 78.54% of desktop visits last month, and Organic Search is the 2nd with 15.22% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
bet365.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to bet365.com (Desktop, worldwide)
Organic vs. Paid
Organic93.6%
Paid6.4%
Top Keywords
bet3651.6MVOL: 24,737,550$1.11bet 365139.6KVOL: 1,164,700$1.11bet365 login57.8KVOL: 374,310$1.07bet54.8KVOL: 1,464,070$4.23бет36544.7KVOL: 147,490$0.544.4K OthersSee more
Total Keywords4.5K
Referral Web Traffic to bet365.com
The top referral sites sending desktop traffic to bet365.com.
Category Distribution
Sports Betting
50.89%Soccer
15.59%Programming and Developer Software
11.78%Sports - Other
7.49%Casinos
2.37%Other
11.88%Top Referrals
Links from bet365.com to Other Websites by Traffic Share
bet365.com is sending desktop traffic to 48 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Sports Betting
88.31%Casinos
2.54%Search Engines
0.26%Social Media Networks
0.25%Other
8.31%
Social Media Traffic to bet365.com
bet365.com gets most of its social media traffic from Youtube, followed by X-twitter and Facebook (Desktop). Engaging audiences through Discord may reveal new opportunities
Social Networks
20
Social Network Distribution