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bing.com Website Analysis for April 2025
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Global Rank
#271
Country Rank
#20
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Total Visits
1.4B
Bounce Rate
37.22%
Pages per Visit
5.44
Avg Visit Duration
00:07:37
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bing.com Traffic & Engagement Analysis
bing.com's web traffic has decreased by 5.27% compared to last month. See all traffic & engagement stats for bing.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
1.4B
Last Month Change
5.27%
Bounce Rate
37.22%
Pages per Visit
5.44
Avg Visit Duration
00:07:37
Total Visits Last 3 Months
Compare bing.com to:
81.3Bgoogle.com
1.4Bbing.com
1.2B
microsoft.com
713.7Mduckduckgo.com
5.3M
wolframalpha.com
bing.com Web Traffic by Country
Which countries sent the most traffic to bing.com lately? Where is their core audience from? Last month China was the top country sending desktop traffic to bing.com - click below to discover all countries
Top Countries
China
27.91%5.9%
United States
22.28%3.09%
Japan
5.2%2.73%
Germany
3.66%12.29%
Brazil
3.27%0.41%
Others
37.68%
bing.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. bing.com's audience is 63.04% male and 36.96% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female36.96%
- Male63.04%
bing.com Competitors & Similar Sites
Reveal bing.com top alternatives and find potential or emerging competitors. google.com is the website with the highest similarity score to bing.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
bing.com Top Traffic Sources
The top traffic source to bing.com is Direct traffic, driving 82.91% of desktop visits last month, and Referrals is the 2nd with 10.52% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
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bing.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to bing.com (Desktop, worldwide)
Organic vs. Paid
Organic99.96%
Paid0.04%
Top Keywords
bing17.5MVOL: 5,540,820$1.13bing image creator2.5MVOL: 1,335,600$0.31microsoft rewards2.3MVOL: 999,320$1.17bing maps1.2MVOL: 257,000$0.73bing ai1.1MVOL: 1,026,750$0.5213.6K OthersSee more
Total Keywords13.6K
Referral Web Traffic to bing.com
The top referral sites sending desktop traffic to bing.com.
Category Distribution
Programming and Developer Software
58.05%News & Media Publishers
26.32%Animation and Comics
2.76%Computers Electronics and Technology - Other
1.78%Video Games Consoles and Accessories
1.43%Other
9.66%Top Referrals
Display Advertising Traffic to bing.com
Analysis of the top publishers sending traffic to bing.com. Currently, there are 572 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
905
Size
696x391
Active Days
248
Size
616x308
Active Days
227
Size
1888x502
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Social Media Traffic to bing.com
bing.com gets most of its social media traffic from Youtube, followed by Facebook and X-twitter (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
76
Social Network Distribution