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google.com.au Website Analysis for April 2025
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Global Rank
#45590
Country Rank
#6
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Total Visits
67.4M
Bounce Rate
33.05%
Pages per Visit
9.62
Avg Visit Duration
00:05:06
Showing Similarweb estimated data.
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google.com.au Traffic & Engagement Analysis
google.com.au's web traffic has increased by 3.71% compared to last month. See all traffic & engagement stats for google.com.au in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
67.4M
Last Month Change
3.71%
Bounce Rate
33.05%
Pages per Visit
9.62
Avg Visit Duration
00:05:06
Total Visits Last 3 Months
Compare google.com.au to:
1.4Bbing.com
713.7Mduckduckgo.com
67.4Mgoogle.com.au
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anzwers.com.au
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webwombat.com.au
google.com.au Web Traffic by Country
Which countries sent the most traffic to google.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to google.com.au - click below to discover all countries
Top Countries
Australia
93.55%3.4%
United States
1.13%35.85%
Korea, Republic of
0.6%6.79%
India
0.53%8.55%
Hong Kong
0.41%14.41%
Others
3.78%
google.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. google.com.au's audience is 56.35% male and 43.65% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female43.65%
- Male56.35%
google.com.au Target Audience
Audience interests reveal key details on the browsing interests of google.com.au's visitors. google.com.au's audience is interested in Games > Video Games Consoles and Accessories & australia.
Top Categories
Other Visited Websites
Top Topics
australianewsonlineshoppingsearch
google.com.au Competitors & Similar Sites
Reveal google.com.au top alternatives and find potential or emerging competitors. bing.com is the website with the highest similarity score to google.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
google.com.au Top Traffic Sources
The top traffic source to google.com.au is Direct traffic, driving 67.4% of desktop visits last month, and Organic Search is the 2nd with 28.65% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
google.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to google.com.au (Desktop, worldwide)
Organic vs. Paid
Organic99.91%
Paid0.09%
Top Keywords
google maps2.1MVOL: 71,027,870$0.38google scholar1.9MVOL: 16,506,540$1.08maps1.3MVOL: 58,599,170$0.18google799.9KVOL: 71,010,900$0.86map310.5KVOL: 12,610,730$0.1511.9K OthersSee more
Total Keywords11.9K
Referral Web Traffic to google.com.au
The top referral sites sending desktop traffic to google.com.au.
Category Distribution
Search Engines
57.41%Programming and Developer Software
6.48%Dictionaries and Encyclopedias
4.67%Computers Electronics and Technology - Other
3.1%Universities and Colleges
2.71%Other
25.64%Top Referrals
Links from google.com.au to Other Websites by Traffic Share
google.com.au is sending desktop traffic to 922 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
38.86%Social Media Networks
1.11%Accommodation and Hotels
1.09%Computers Electronics and Technology - Other
1.09%Other
9.94%
Social Media Traffic to google.com.au
google.com.au gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
28
Social Network Distribution