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tiktok.com Website Analysis for May 2025
tiktok - trends start here. on a device or on the web, viewers can watch and discover millions of personalized short videos. download the app to get started.
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Global Rank
#103
Country Rank
#132
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Total Visits
2.6B
Bounce Rate
43.09%
Pages per Visit
7.19
Avg Visit Duration
00:04:17
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tiktok.com Traffic & Engagement Analysis
tiktok.com's web traffic has increased by 6.54% compared to last month. See all traffic & engagement stats for tiktok.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
2.6B
Last Month Change
6.54%
Bounce Rate
43.09%
Pages per Visit
7.19
Avg Visit Duration
00:04:17
Total Visits Last 3 Months
Compare tiktok.com to:
11.9B
facebook.com
6.5B
instagram.com
instagram.com4.4Bx.com
3.8B
reddit.com
2.6Btiktok.com
tiktok.com Web Traffic by Country
Which countries sent the most traffic to tiktok.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to tiktok.com - click below to discover all countries
Top Countries
United States
19.52%11.08%
Vietnam
8.12%9.4%
Brazil
4.96%6.97%
Indonesia
4.1%5.69%
United Kingdom
3.86%11.58%
Others
59.43%
tiktok.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. tiktok.com's audience is 56.63% male and 43.37% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female43.37%
- Male56.63%
tiktok.com Competitors & Similar Sites
Reveal tiktok.com top alternatives and find potential or emerging competitors. instagram.com is the website with the highest similarity score to tiktok.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
instagram.com100%6.5BComputers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comtiktok.com Top Traffic Sources
The top traffic source to tiktok.com is Direct traffic, driving 58.85% of desktop visits last month, and Organic Search is the 2nd with 36.12% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
tiktok.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to tiktok.com (Desktop, worldwide)
Organic vs. Paid
Organic99.78%
Paid0.22%
Top Keywords
tiktok32.8MVOL: 34,607,020$0.52tik tok4MVOL: 5,430,510$0.53tt1.1MVOL: 1,426,990$0.68tik992.5KVOL: 1,670,790$0.52tiktok login820.1KVOL: 983,080$1.4318.8K OthersSee more
Total Keywords18.8K
Referral Web Traffic to tiktok.com
The top referral sites sending desktop traffic to tiktok.com.
Category Distribution
Digital Marketing
19.71%Graphics Multimedia and Web Design
17.49%Programming and Developer Software
14.78%Video Games Consoles and Accessories
7.09%Search Engines
6.62%Other
34.3%Top Referrals
Display Advertising Traffic to tiktok.com
Analysis of the top publishers sending traffic to tiktok.com. Currently, there are 540 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
626
Size
300x250
Active Days
502
Size
300x250
Active Days
499
Size
300x250
See more display ads with a free trial
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Social Media Traffic to tiktok.com
tiktok.com gets most of its social media traffic from Facebook, followed by Youtube and X-twitter (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
52
Social Network Distribution