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whatsapp.com Website Analysis for April 2025
Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.
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Global Rank
#91
Country Rank
#5
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Total Visits
4.2B
Bounce Rate
56.31%
Pages per Visit
3.75
Avg Visit Duration
00:11:40
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whatsapp.com Traffic & Engagement Analysis
whatsapp.com's web traffic has decreased by 2.75% compared to last month. See all traffic & engagement stats for whatsapp.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
4.2B
Last Month Change
2.75%
Bounce Rate
56.31%
Pages per Visit
3.75
Avg Visit Duration
00:11:40
Total Visits Last 3 Months
Compare whatsapp.com to:
11.6Bfacebook.com
6.2Binstagram.com
instagram.com4.2Bwhatsapp.com
3.7B
reddit.com
1.7B
linkedin.com
whatsapp.com Web Traffic by Country
Which countries sent the most traffic to whatsapp.com lately? Where is their core audience from? Last month Brazil was the top country sending desktop traffic to whatsapp.com - click below to discover all countries
whatsapp.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. whatsapp.com's audience is 54.27% male and 45.73% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female45.73%
- Male54.27%
whatsapp.com Competitors & Similar Sites
Reveal whatsapp.com top alternatives and find potential or emerging competitors. facebook.com is the website with the highest similarity score to whatsapp.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
instagram.com93%6.2BComputers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comwhatsapp.com Top Traffic Sources
The top traffic source to whatsapp.com is Direct traffic, driving 76.33% of desktop visits last month, and Organic Search is the 2nd with 18.88% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
whatsapp.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to whatsapp.com (Desktop, worldwide)
Organic vs. Paid
Organic99.96%
Paid0.04%
Top Keywords
whatsapp web277.4MVOL: 118,408,430$0.26whatsapp81.7MVOL: 35,557,420$0.20wa web16.3MVOL: 6,441,080$0.58web whatsapp14MVOL: 5,670,010$0.18ватсап веб11.6MVOL: 2,437,370$0.4817.2K OthersSee more
Total Keywords17.2K
Referral Web Traffic to whatsapp.com
The top referral sites sending desktop traffic to whatsapp.com.
Category Distribution
Search Engines
14.4%Digital Marketing
12.93%Programming and Developer Software
11.01%Graphics Multimedia and Web Design
6.51%Computers Electronics and Technology - Other
4.38%Other
50.78%Top Referrals
Display Advertising Traffic to whatsapp.com
Analysis of the top publishers sending traffic to whatsapp.com. Currently, there are 386 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
889
Size
300x250
Active Days
880
Size
300x250
Active Days
849
Size
1200x250
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See moreLinks from whatsapp.com to Other Websites by Traffic Share
whatsapp.com is sending desktop traffic to 191 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Social Media Networks
35.62%Computers Electronics and Technology - Other
12.82%Search Engines
11.24%Marketplace
10.39%Programming and Developer Software
4.69%Other
25.24%
Social Media Traffic to whatsapp.com
whatsapp.com gets most of its social media traffic from Youtube, followed by Facebook and Instagram (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
62
Social Network Distribution