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yandex.com Website Analysis for May 2025
Yandex is a technology company that builds intelligent products and services powered by machine learning. Our goal is to help consumers and businesses better navigate the online and offline world. Since 1997, we have delivered world-class, locally relevant search and information services. Additionally, we have developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe. Yandex, which has 17 offices worldwide, has been listed on the NASDAQ since 2011.
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Global Rank
#1801
Country Rank
#322
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Total Visits
159.1M
Bounce Rate
32.96%
Pages per Visit
6.79
Avg Visit Duration
00:05:01
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yandex.com Traffic & Engagement Analysis
yandex.com's web traffic has increased by 2.34% compared to last month. See all traffic & engagement stats for yandex.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
159.1M
Last Month Change
2.34%
Bounce Rate
32.96%
Pages per Visit
6.79
Avg Visit Duration
00:05:01
Total Visits Last 3 Months
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tineye.com
yandex.com Web Traffic by Country
Which countries sent the most traffic to yandex.com lately? Where is their core audience from? Last month China was the top country sending desktop traffic to yandex.com - click below to discover all countries
Top Countries
China
17.64%19.75%
Russia
13.64%1.38%
United States
9.76%10.31%
Turkey
8.81%0.84%
Germany
3.44%1.5%
Others
46.71%
yandex.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. yandex.com's audience is 74.09% male and 25.91% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female25.91%
- Male74.09%
yandex.com Competitors & Similar Sites
Reveal yandex.com top alternatives and find potential or emerging competitors. ya.ru is the website with the highest similarity score to yandex.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
yandex.com Top Traffic Sources
The top traffic source to yandex.com is Direct traffic, driving 67.59% of desktop visits last month, and Organic Search is the 2nd with 26.82% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
yandex.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to yandex.com (Desktop, worldwide)
Organic vs. Paid
Organic99.71%
Paid0.29%
Top Keywords
yandex3.3MVOL: 19,423,520$0.17yandex translate176.6KVOL: 357,130$0.28yandex çeviri127.5KVOL: 151,080$0.11yandex mail120.7KVOL: 264,770$0.31yandex images110.1KVOL: 388,370$0.3318.9K OthersSee more
Total Keywords18.9K
Referral Web Traffic to yandex.com
The top referral sites sending desktop traffic to yandex.com.
Category Distribution
Search Engines
18.86%Science and Education - Other
11.83%Programming and Developer Software
8.75%Graphics Multimedia and Web Design
8.13%Computers Electronics and Technology - Other
7.26%Other
45.18%Top Referrals
Links from yandex.com to Other Websites by Traffic Share
yandex.com is sending desktop traffic to 836 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Adult
43.56%Search Engines
10.63%Streaming & Online TV
7.31%Social Media Networks
6.85%Visual Arts and Design
3.83%Other
27.83%
Social Media Traffic to yandex.com
yandex.com gets most of its social media traffic from Youtube, followed by 4chan and Pinterest (Desktop). Engaging audiences through VKontakte may reveal new opportunities
Social Networks
36
Social Network Distribution