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1
youtube.com
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imdb.com
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xfinity.com
youtube.com Website Analysis for May 2025
enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on youtube.
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Global Rank
#2
Country Rank
#2
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Total Visits
30.1B
Bounce Rate
20.42%
Pages per Visit
12.86
Avg Visit Duration
00:20:03
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youtube.com Traffic & Engagement Analysis
youtube.com's web traffic has increased by 5.04% compared to last month. See all traffic & engagement stats for youtube.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
30.1B
Last Month Change
5.04%
Bounce Rate
20.42%
Pages per Visit
12.86
Avg Visit Duration
00:20:03
Total Visits Last 3 Months
Compare youtube.com to:
30.1Byoutube.com
11.9B
facebook.com
1.5Bnetflix.com
465.1Mimdb.com
158.7Mhulu.com
youtube.com Web Traffic by Country
Which countries sent the most traffic to youtube.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to youtube.com - click below to discover all countries
Top Countries
United States
20.54%5.56%
India
5.3%7.82%
Japan
4.92%9.63%
Brazil
4.3%3.76%
United Kingdom
3.9%3.6%
Others
61.04%
youtube.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. youtube.com's audience is 60.93% male and 39.07% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female39.07%
- Male60.93%
youtube.com Competitors & Similar Sites
Reveal youtube.com top alternatives and find potential or emerging competitors. netflix.com is the website with the highest similarity score to youtube.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
youtube.com Top Traffic Sources
The top traffic source to youtube.com is Direct traffic, driving 78.54% of desktop visits last month, and Organic Search is the 2nd with 17.9% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
youtube.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to youtube.com (Desktop, worldwide)
Organic vs. Paid
Organic99.55%
Paid0.45%
Top Keywords
youtube403MVOL: 430,098,880$0.17yt70.4MVOL: 52,640,660$0.16ютуб41.8MVOL: 21,331,140$0.14youtube music17.2MVOL: 12,791,970$0.24y15MVOL: 13,976,790$0.2417.8K OthersSee more
Total Keywords17.8K
Referral Web Traffic to youtube.com
The top referral sites sending desktop traffic to youtube.com.
Category Distribution
Programming and Developer Software
34.14%Video Games Consoles and Accessories
13.62%News & Media Publishers
5.25%Search Engines
4.44%Social Media Networks
3.86%Other
38.69%Top Referrals
Display Advertising Traffic to youtube.com
Analysis of the top publishers sending traffic to youtube.com. Currently, there are 897 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
1653
Size
300x250
Active Days
1266
Size
300x250
Active Days
1164
Size
300x250
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Social Media Traffic to youtube.com
youtube.com gets most of its social media traffic from X-twitter, followed by Facebook and Reddit (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
94
Social Network Distribution